Places that are recognized as the centers of commercial ideas and transactions have been around in every great city, state and culture since the most ancient of times; Athens had its Emporion, and Rome its Collegium Mercatorum. Where do today’s successful organizations for the 21st Century (and beyond) go? To answer this, there must be thinking that goes beyond the focus of the accepted conventions of customer needs and wants. Crossing this worn standard provides unique opportunities for breakthrough. Determining the approach that best capitalizes on customer trends and needs requires creativity at all levels. Success is defined by understanding and capitalizing on opportunities; it is about getting rid of preconceptions. Today’s successful organizations will meet at Marketorum, where the latest, most relevant and thought provoking marketing knowhow and professionals have gathered in one place. At Marketorum, we to take you past your expectations for the 21st Century and beyond!
PHASE I: Discovery
The engagement process begins with the Discovery Phase (DP). The main focus will be to determine project and organizational requirements to their most accurate specifications in a collaborative, engaging environment.
PHASE II: Strategic Planning / Conceptualization
The second phase in your process is the Strategic Planning / Conceptualization phase (SPCP). Marketorum employs a wide range of knowledge, skill, and experience to discover and implement a strategy and creative execution that will best meet the specific needs of your business or organization.
PHASE III: Implementation / Execution
After SPCP is complete, the campaign will move into the Implementation / Execution Phase (IEP). This phase is marked by three unique yet interdependent deliverables;
- Implementation – which includes completion of all Project Development Deliverables in adherence to the standards established by the Scope of Work and Implementation plan documents
- Execution – Prior to launch we will test the components. And launch all components of the campaign as outlined in the Action / Implementation Plan
- Measurement – The objective of this stage is to ensure that, through effective quantitative ongoing measurement methods, the campaign is performing in accordance to the objectives set forth during the Discovery phase. A Comprehensive Marketing (CM) strategy will be executed, which will significantly increase qualified prospects and lead to greater awareness and increased customer acquisition.
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