Advertising
Testing a New Direction for a Lab Tech
Client
Ortho-Clinical Diagnostics
Year
2003
Service
Concept/Art Direction
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VITROS brand campaign took a very human approach to reach its customers.
A fully integrated campaign was developed for VITROS brand testing machines to launch new wave of testing technology.
Human-centric concepts were developed to reach decision makers and lab managers concerned not only with results accuracy, but also with confidence in results and speed of testing.
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